“Advanced craft” integrated with the saper fare; the role of intangible value, and the centrality of the artisan in highquality 21st century artisa

  • Aaron Fry
  • Gabriele Goretti
  • Samar Ladhib
  • Elisabetta Cianfanelli
  • Overby Carol
Palabras clave: artesanato; artesanal; saber hacer; Cadena de valor global; artesanía de avanzada

Resumen

Los autores discuten la tendencia hacia el consumo de productos artesanales en los mercados de las economías desarrolladas y se preguntan si el valor artesanal radica en la “marca” de los productos artesanales o en el “saper fare” (saber hacer) como valor intrínseco de la artesanía tradicional. A partir de algunos ejemplos de la Toscana, se analiza el valor agregado de la innovación en las cadenas de valor globales (que conjugan actividades dispares como la marca, el diseño y la fabricación en distintas regiones), en contraste con el valor elemental de la práctica artesanal tradicional, localizada e histórica. En esta comparación se discute la base filosófica del “saber hacer”; cómo la artesanía impregna un producto con identidad intrínseca o “aura”; y el papel crucial del “genius loci” (espíritu del lugar) en la comprensión del producto artesanal y su proceso. Se argumenta que los procesos habilitados para GVC (cadenas de valor globales) han relegado a artesanos toscanos altamente calificados a ser proveedores de mano de obra de los diseñadores de lujo globales y de los gerentes de marca. Por último, los autores sostienen que “la artesanía de avanzada” –que comprende métodos ágiles y adaptables que permiten las técnicas de producción digital– se puede combinar con el “saper fare” italiano para colocar a los artesanos expertos en el centro del proceso estratégico, promoviendo que artesanos y diseñadores compartan información como co-creadores y diseñadores. Por lo tanto, este concepto de “artesanía de avanzada” promete mejorar la participación de la Toscana en la creación de valor de la región y de Italia

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Publicado
2019-10-01
Cómo citar
Fry, A., Goretti, G., Ladhib, S., Cianfanelli, E., & Carol, O. (2019). “Advanced craft” integrated with the saper fare; the role of intangible value, and the centrality of the artisan in highquality 21st century artisa. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (64), 255 a 276. https://doi.org/10.18682/cdc.vi64.1217